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Organic Valley Family of Farms selects Prophesy ShipperTPLTM Software

(Bloomfield, CT March 22, 2004) CROPP Cooperative, better known as Organic Valley Family of Farms and the largest source of organic milk in the nation, has selected Prophesy ShipperTPL software to handle their load building and transportation logistics needs.

Prophesy ShipperTPL is a comprehensive Transportation Management System specifically designed for third party logistics and public warehousing companies. It combines least-cost shipping, load-building optimization, and carrier rating/selection with customer charge calculations and shipment profitability analysis.

Organic Valley Family of Farms ships refrigerated organic dairy products on behalf of smaller organic farms within their cooperative. Due to the nature of their business Organic Valley maintains complex shipping patterns, which require the heavy use of LTL and the pooling of shipments.

"With the demand for healthful organic products on the rise, Organic Valley has experienced unprecedented growth." said Barbara Dvorachek, Distribution Information Administrator- Organic Valley. "We needed a solution that would allow us to meet demand efficiently, while also allowing us to handle last minute changes with speed and flexibility. Prophesy ShipperTPL has allowed us to do just that."

"We are proud to associate our technology with such an outstanding organization," said Prophesy President, Edward J. Forman. "Our software is designed to help companies such as Organic Valley with their complex shipping patterns. ShipperTPL will allow them to maximize their efficiency and avoid unnecessary expenses."

About Organic Valley Family of Farms

The Cooperative Regions of Organic Producer Pools (CROPP) began with just seven farmers who shared a love of the land and a belief that a new sustainable approach to agriculture was needed if family farms and rural communities were to survive. With more and more family farms threatened with extinction, these farmers set out to create a solution. That solution has grown into the largest organic farmer's cooperative in North America. Marketed under the Organic Valley™ label, the co-op soon became the largest source of organic milk in the nation. Their corporate headquarters is located in rural LaFarge, Wisconsin.

About Prophesy ShipperTPL

ShipperTPL has the power, flexibility, and ease-of-use needed to improve customer service and the bottom line. ShipperTPL automatically consolidates multiple orders from a single shipper, or multiple shippers, and turns LTL shipments into fully optimized multi-stop truckloads. Prophesy, a leader in Transportation Management and Logistics software systems since 1989, developed ShipperTPL with critical input from some of the largest 3PL's in the country.

About Prophesy
Prophesy Transportation Solutions, Inc. is a leading provider of software, Internet and mobile communications solutions to the transportation, logistics, and distribution industries. Since 1984, Prophesy has offered products and services for dispatch, accounting, mobile communications, logistics management, loadbuilding, mileage and routing, fuel purchase optimization, fuel and road tax reporting, driver log auditing, driver management, and vehicle maintenance. For more information, please visit, for Mobile Communications Software or for Logistics Software on the Internet, or contact Prophesy Transportation Solutions, Inc. at 1-800-776-6706.

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